Brand Kit
Visual identity.
Brand assets and usage guidelines for partner press kits and collaborations.
Logo
The logo is supplied on a transparent background so it drops onto light or dark surfaces without a plate behind it. Don’t recolor it, add effects, or place it on a busy photo.
Color Palette
Terracotta
#b8302f Primary canvas — page background, hero sections
LEGO Red
#d11014 Punch accent — sale badges, CTAs needing emphasis
LEGO Yellow
#facc15 Buttons and affiliate badges only — never used for body text or headline accents
Cream
#f4ece0 Secondary surface, headline accents, all text on terracotta
Ink
#171513 Body text on cream surfaces
Ink Soft
#3a342f Secondary text, captions
Typography
Display
Fraunces Light (300) / Variable serifEditorial headlines and hero copy
The Quick Brown Fox Jumps Over the Lazy Dog
Body
Inter Regular / Medium / SemiboldAll body text and UI
The Quick Brown Fox Jumps Over the Lazy Dog
Display Accent
Caprasimo Regular (400)Hero headlines and big stat numbers
The Quick Brown Fox Jumps Over the Lazy Dog
Usage Guidelines
- Maintain at least 20px of clear space around the logo on all sides.
- Don't recolor, distort, rotate, or alter the logo proportions.
- Minimum logo size: 100px wide (digital) / 0.75" wide (print).
- Don't combine The King of Bricks brand with the LEGO Group's official logo or imply endorsement.